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The Spooky Truths About Public Relations

Spooky Season is here! What better way to mark the occasion than to outline some of the spooky truths about the Public Relations industry?  Product reviews can be a mystery We never know how the press will respond to our clients’ products until we get in there and start pitching! The process involves creating media… Continue reading →

10 Social Media Content Ideas for the Holiday Season

If you’ve perused the aisles of Target or Home Goods recently you probably won’t be surprised to hear that Christmas and holiday decorations are already taking over. Even TikTok is commenting on this, while also jumping on board to share Christmas and holiday content in early autumn. Like many of us, you might be thinking… Continue reading →

Amazon is launching a 2nd Prime Day

Amazon announced this week that it is hosting a second Prime Day-style event this year. The “Prime Early Access” sale will take place on October 11th & 12th. Amazon’s 2nd Prime Day will include exclusive access to special deals for Amazon Prime members – basically an early Black Friday.  How small business owners can prepare… Continue reading →

Power of the Pod & Why Group Pitching Works

Power of the Pod & Why Group Pitching Works Continue reading →

Behind the Pod: 20 Questions with Lisa Kelly

Lisa Kelly joined Orca 10-years ago this month. Lisa left a whirlwind career in TV news that took her to the front lines of major national and global events. She even served as a White House Correspondent during her 20-year TV career. These days she is one of the powerhouses behind the Orca Pod, bringing… Continue reading →

Orca Communications Client Spotlight: O-Yaki

Welcome to the Orca Communications PR client spotlight. Each month our clients tell you in their own words why they do what they do and provide tips for other growing small brands and businesses.  O-Yaki Products is a small minority-owned business that creates convenient products for the home & kitchen. Since they started working with… Continue reading →

Why Journalists Aren’t Responding To Your Pitch

Written by: Aaron Sanders, Publicist 455,000 emails. That’s conservatively about 250 emails a day, 5 days a week, that I received during the 7 years I spent running a TV news assignment desk in my pre-publicist life. That’s a lot of “great opportunities” and “timely story ideas” to sift through.  I get bleary-eyed just thinking… Continue reading →

Fall into the season with these transitional weather favorites

September is one of those weird transitional months. Kids are back in school. Everyone is home from their summer vacations. But it is still fiendishly hot outside. I was in the Dunkin’ Donuts drive-thru line the other day. The temperature gauge on my car said 102°F, but I decided to order a Pumpkin Spice Latte… Continue reading →

“As Seen On” – Top Press Coverage from August 2022

From foodie favorites to lifestyle listicles and raving reviews, Orca Communications clients were all over the media in August. Our biggest highlights include Good Housekeeping awards, fun videos on IG reels, a standalone TV segment on the biggest news market in the country, and some big announcements from our clients! Check out our Top Press… Continue reading →

Why do I need affiliate marketing for PR?

This is a question prospective clients ask me on a regular basis. Historically, PR has always been purely editorial in nature. But times are changing. The inclusion of affiliate links in earned-media press placements has become commonplace over the past couple of years. I wouldn’t say you 100% definitely need it for a successful PR… Continue reading →