Our Blog

Orca Communications Client Spotlight – eat2explore

Welcome to the Orca Communications PR client spotlight. Each month our clients tell you in their own words why they do what they do and provide tips for other growing small brands and businesses.  eat2explore is an award-winning educational food & culture “explorer box” that inspires families to cook, taste and discover the world’s different… Continue reading →

What to Put in Your Virtual Press Kit

A virtual press kit helps journalists better understand your brand and showcases your company in a positive light What is a Virtual Press Kit?  A press kit is an essential resource for members of the media who may want to cover your company or product. It is a collection of documents and images that tell… Continue reading →

Stand Out from the Crowd: 4 Creative Influencer Approaches

You can’t turn around without running into a paid influencer post on social media these days, but what is unique is finding that you’ve watched two minutes of an influencer collaboration without realizing it. Many brands want to find the right influencers, whether that means a high follower number or engagement rate, but many forget… Continue reading →

“As Seen On” – Top Media Placements from November 2022

Our clients were featured in so many gift guides in November that it would take me forever to break them all down for you. Instead, I’m including links below and a few screenshots. Highlights include Oprah, Buzzfeed, CBSNews, RollingStone, Forbes, CNET, among other top-tier outlets! These are our top media placements from November 2022. Holiday Gift… Continue reading →

How Trade Shows Can Help Inventors with Inventions

Orca Communications invited Inventor & Invention Consultant Brian Fried to share a guest post on the topic of trade shows for inventors. How do trade shows help inventors, how does an inventor find the right trade show to attend? Brian breaks it all down for us in this article. It’s trade show season! About 12… Continue reading →

The Orca Communications Black Friday Shopping Guide

The Orca Communications Black Friday Shopping Guide We work with some incredible brands. Use this shopping guide to find deals on new, innovative, and exciting products before the holidays!  Bacon lovers rejoice  TBJ Gourmet is discounting their bacon jam made with real uncured bacon, brown sugar, and caramelized onions to create a delicious spread, dip,… Continue reading →

Giving Thanks

Written by Pete Howmiller, CEO Thanksgiving is a national holiday that celebrates bountiful harvests and other blessings realized over the past year. There are different traditions employed for these celebrations, many which involve consuming large quantities of turkey, potatoes, and stuffing.  For some, it is a day of football and for others, a day of… Continue reading →

Orca Communications Client Spotlight – GIRLS CAN! Crate

Welcome to the Orca Communications PR client spotlight. Each month our clients tell you in their own words why they do what they do and provide tips for other growing small brands and businesses.  GIRLS CAN! Crate is a monthly subscription box created to inspire and empower children (ages 5-10) to DO and BE anything…. Continue reading →

How to Get Featured in the Wall Street Journal

Is There a Secret to Securing a Wall Street Journal Feature Article? Written by Tammy Marino, Orca Communications publicist As publicists, we all wish there were some secret sauce or magic formula that we could pull out of our back pocket that would deliver the highly coveted Wall Street Journal full-page feature on a silver… Continue reading →

Can I Just Do a Short Trial PR Campaign?

Written by Kim Krigsten, Orca Communications Account Executive I was at lunch today and I asked for a sample of the soup. I tried it. Liked it. I ordered a bowl.  Sampling.  I’m a firm believer in it. Trying something before you commit. So you might think when I get asked by a potential client… Continue reading →