Our Blog

Tailgating with Orca

September 17, 2014 | Julie Simon
At Orca, we pride ourselves on thinking outside the box. We like to think of ourselves as innovators since we’re former members of the media or longtime PR pros who know what producers and bookers are looking for. What that means is that we are experts at generating our own media opportunities vs. hoping the media… Continue reading →

Making You Newsworthy

May 30, 2014 | Staci Torgeson
If obtaining media coverage were as simple as sending information about your business or product to journalists, well, PR firms wouldn’t exist.  The reality is that regardless of what market you cater to – be it tech, family & parenting, luxury goods, fashion & beauty, food & beverage or pet products – it is a… Continue reading →

US Airways Magazine

May 15, 2014 | Melissa Ireland
For the jetsetting woman who has everything you can imagine in her closet and so much more, what to get her for Mother’s Day can be a challenge. Travelers reclining on all regional, national, and international US Airways flights will likely grab a pair of TwoAlity Boots as featured in US Airways Magazine (302, 629 circulation).  TwoAlity is… Continue reading →

Mother’s Day Coverage

| Staci Torgeson
Orca publicists know how to make our clients shine by framing their story ​or products ​in a newsworthy manner that makes them timely ​for coverage. ​A perfect example of this is the abundant press our publicists secured this Mother’s Day for our clients!  Check out some of the ​fantastic features we landed, including All You magazine, US Airways magazine, Huffington Post, and Reader’s Digest…. Continue reading →

Autism Awareness Month

April 1, 2014 | Michelle
In PR you create angles, events, and platforms to promote ideas, products, and services. Orca is made up of a unique combination of former journalists and long-time PR professionals. Many publicists on our team are cut from the same piece of newsprint I was cut from. With this news background, we draw on our reporter… Continue reading →

The 2014 Consumer Electronics Show

January 19, 2014 | Curt Blakeney
The 2014 Consumer Electronics Show (CES) just finished last week, and for thousands of companies, it provided a great opportunity to springboard new products into a waiting marketplace. Many companies — including some of the biggest in the world like Microsoft, Sony and Samsung — used the CES to announce new product launches. Smaller companies,… Continue reading →

Making You Shine in 2014!

January 11, 2014 | Wendy Roberts
As 2014 gets underway, the Orca team feels incredibly optimistic about what will be accomplished for our clients in the 12 months ahead. Speaking of accomplishments, with the dawning of each New Year I think it’s important to acknowledge the great achievements and highlights of the year prior – appreciate them and perhaps use them… Continue reading →

Honoring 9/11: A Time to Remember and Give Back

September 11, 2013 | suzie
9/11. A date that will forever be etched in our memory. At schools across the United States, children are being taught about Patriot Day. 9/11 is now also known as the National Day of Service and Remembrance. For those of us who wish to participate in our nation’s recovery and renewal by serving in our… Continue reading →

‘Crowd-funding websites and Orca PR: A Perfect Partnership!’

May 25, 2013 | Julie Simon
Crowd-funding websites like Kickstarter and Indiegogo have become the go-to spots for entrepreneurs to vet their innovations and secure funding.  As the popularity of crowd-funding increases, so has the number of crowd-funding graduates on our roster. Orca’s affordable price structure makes PR attractive and attainable for these upstarts, and the media LOVES these crowd-funding products!… Continue reading →

Social Media as a Lifesaving Tool

April 16, 2013 | admin
24 hours ago, some of our friends living and visiting Boston thought it was going to be another beautiful Patriot’s Day.  More than 23,000 people looked at it as a day a milestone would be reached, by completing the 117th running of the Boston Marathon.  The deadly explosions yesterday in Boston changed all of that…. Continue reading →

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