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Traditional PR is still worth your investment

Written by Allyson McCormley, Senior Public Relations Strategist If we have learned anything in the last two years, it is that relationships and creative storytelling are crucial to growing your business. It’s kind of like looking at the cup and seeing it half full or empty… these challenging times (personally and professionally) could be looked… Continue reading →

GET INTO HOLIDAY GIFT GUIDES: 5 GIFT GUIDE CURATORS TELL US WHAT THEY WANT FROM BRANDS THIS SEASON

With summer in full swing, brands with giftable or seasonal products should already be turning their attention to the holiday shopping season. In the PR world, this is prime time for pitching brands for inclusion in those coveted holiday gift guides. If you want to know how to get into holiday gift guides, follow these… Continue reading →

Building an Affiliate Program? Check out these 5 Affiliate Platforms

Affiliate Marketing is increasingly becoming an important element of the PR process. Orca Communications invited affiliate marketing expert & founder of Jump.Shop, Luiggi Pera, to write a guest post to help businesses better understand the different types of affiliate marketing platforms.  July, 2022 | Luiggi Pera Today is likely one of the best times in… Continue reading →

No Power in Numbers: Why nano & micro influencers should be part of your strategy

May we repeat it forever – bigger is better! When it comes to influencers, the adage has always been “The more followers, the better,” but this is no longer entirely the case.  If you’ve been considering influencer campaigns on Instagram or TikTok then you know it’s the glitzy macro and celebrity influencers who will most… Continue reading →

More than a luxury item: 3 ways public relations improves small business

Small business owners often tell me they view PR as a luxury item. But there is a reason why mega corporations spend millions of dollars on PR campaigns. There’s also a reason why public relations is anticipated to be a $129-billion dollar industry by 2025. Check out these 3 ways public relations improves small business. 1… Continue reading →

PR for Trade Shows: How to get media to stop by your booth

The trade show to-do list feels neverending. Reserve your space, build a booth, plan product demos, schedule meetings, book your travel, etc., etc., etc. How to get media to stop by your booth is probably one of the last things you are focused on.  But if you are attending the show to build brand awareness,… Continue reading →

Orca Communications Client Spotlight: SodaPup

Welcome to the Orca Communications PR client spotlight. Each month our clients tell you in their own words why they do what they do and provide tips for other growing small brands and businesses.  For this month’s Orca Communications Client Spotlight, we are focusing on an exciting brand in the pet industry. SodaPup initially hired… Continue reading →

“As Seen On” – Top Press Coverage from June 2022

Our publicists were on fire in June! It felt like every time I cleared a top tier or wishlist placement from my inbox, another one came in! Check out some of the best of our top press coverage from June 2022.  Freshé receives PEOPLE Food Award National award in a top-tier publication? Tick! PEOPLE Magazine… Continue reading →

Your Extended Team – How to Know When to Outsource Services

Orca Communications invited business consultants and inventors Kim Strong & Jamye Baker to write a series of guest posts on overcoming some of the challenges entrepreneurs face while building their businesses. Today, they talk about knowing how and when to outsource services.  As entrepreneurs, we’re naturally wired to do everything ourselves. Some of us are… Continue reading →

Made in America – Brands to Celebrate on the 4th of July

The 4th of July is upon us – a perfect time to celebrate American ingenuity and craftsmanship. Entrepreneurship has always been part of the American dream, and for this list of Made in America brands, their founders are living it!  Cell Phone Seat Veteran-owned and proudly made in Michigan, Cell Phone Seat is perfect for… Continue reading →