Our Blog

3 Social Media Trends Happening Now

June 28, 2022 | Amanda Green
Written by Lora Reuther, Social Media Manager Let’s take a stroll down social media lane, shall we? Most likely you’ve made a stop at TikTok in 2022 – it’s everything anyone is talking about! With it’s short-form videos finding their way on Instagram reels and landing in people’s text boxes, if I was going to… Continue reading →

PR for Pet Products: 5 Things You Need to Build Brand Awareness

June 24, 2022 | Amanda Green
Written by Jennifer LaVoie-Trimble, Publicist  If you are a business in the pet industry you are one “lucky dog!” Your playful and practical products help us care for our beloved pets daily, and we thank you for that. It takes great innovation to stand out in an industry packed full of products designed to make… Continue reading →

How To Get Your Brand Holiday Gift Guide Ready

June 21, 2022 | Amanda Green
Christmas in July is more than just a cliché marketing term in the public relations industry. Continue reading →

Christmas in July? Guidelines for Timing Your PR Campaign

June 17, 2022 | Amanda Green
Written by: Wendy Roberts, VP While summer BBQs and beach days fill up their free time, it’s all about holiday table settings and stocking stuffers at the office. That’s the life of a magazine editor. Brands hoping for the chance to be included in the glossy pages of a national publication must keep this funny… Continue reading →

Orca Communications Celebrates 20 Years Providing Premium Public Relations to Inventors and Entrepreneurs 

June 15, 2022 | Amanda Green
June 15, 2022 – Phoenix, AZ – Orca Communications Unlimited, LLC, “America’s PR firm for Inventors and Entrepreneurs,” announces it is celebrating its 20 year anniversary, marking two decades of brand-building for over 3,500 consumer products, services, experts, and organizations. Orca Communications has evolved and expanded over the past two decades to meet the new… Continue reading →

Orca Communications Client Spotlight: HandsOn 

June 14, 2022 | Amanda Green
Welcome to the Orca Communications PR client spotlight. Each month our clients tell you in their own words why they do what they do and provide tips for other growing small brands and businesses.  Orca Communications has represented HandsOn to the press for the past six years. The brand’s innovative grooming gloves have been featured… Continue reading →

Summer PR Pitches: Media pitch angles we’re working on right now

June 10, 2022 | Amanda Green
The person who invented the term “lazy days of summer” clearly did not work in PR! Summer is really the start of our busy season. Not only are we hustling to find summer press coverage for our season-sensitive clients, but we’re also shifting our focus to the holiday gift guide season as editors at many… Continue reading →

“As Seen On” – Top press coverage from May 2022

June 7, 2022 | Amanda Green
Each month Orca Communications publicists secure dozens of earned-media placements and press coverage for our public relations clients. We had some big hits in May with our clients featured in places like Popular Science, Travel + Leisure, New York Magazine’s “The Strategist”, and Prevention just to name a few. Below are some of our favorite… Continue reading →

Pro Pitch/Anti Press Release PR Firm…. Say What?

June 3, 2022 | Amanda Green
By Julie Simon, SR VP, Orca Communications I have to admit I sort of still love the shock value I get when I stop a prospective client mid sentence and tell him or her I don’t like press releases and neither does our firm as a whole. Invariably, they’re intrigued but confused. “An anti press… Continue reading →

Why Strategic Reviews Are Critical

May 27, 2022 | Amanda Green
And How to Pitch Them to Your Clients Orca Communications invited award-winning tech journalist Scott Tharler to write a guest post that discusses the PR process from a journalist’s prospective. He introduces our readers to strategic reviews and the role they play in brand building. By Scott TharlerMost PR pros (even the well-seasoned types) tend… Continue reading →

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