Our Blog

National Yoga Month

Did you know that September was National Yoga Month? Orca publicists sure did and secured some fantastic features for several clients who had products that tie-in well with downward dog poses. Orca booked another phenomenal National Yoga Month segment on “Indy Style” – WISH-TV (Indianapolis, Market #26)! Check out host, Kelley Minnaugh, feature YogaSmoga, Aquasana,… Continue reading →

Making You Newsworthy

If obtaining media coverage were as simple as sending information about your business or product to journalists, well, PR firms wouldn’t exist. But we’re in the business of making you newsworthy. The reality is that regardless of what market you cater to – be it tech, family & parenting, luxury goods, fashion & beauty, food… Continue reading →

US Airways Magazine

For the jetsetting woman who has everything you can imagine in her closet and so much more, what to get her for Mother’s Day can be a challenge. Travelers reclining on all regional, national, and international US Airways flights will likely grab a pair of TwoAlity Boots as featured in US Airways Magazine (302, 629 circulation).  TwoAlity is… Continue reading →

Mother’s Day Coverage

Orca publicists know how to make our clients shine by framing their story ​or products ​in a newsworthy manner that makes them timely ​for coverage. ​A perfect example of this is the abundant press our publicists secured this Mother’s Day for our clients!  Check out some of the ​fantastic features we landed, including All You magazine, US Airways magazine, Huffington Post, and Reader’s Digest…. Continue reading →

Autism Awareness Month

In PR you create angles, events, and platforms to promote ideas, products, and services. Orca is made up of a unique combination of former journalists and long-time PR professionals. Many publicists on our team are cut from the same piece of newsprint I was cut from. With this news background, we draw on our reporter… Continue reading →

The 2014 Consumer Electronics Show

The 2014 Consumer Electronics Show (CES) just finished last week, and for thousands of companies, it provided a great opportunity to springboard new products into a waiting marketplace. Many companies — including some of the biggest in the world like Microsoft, Sony and Samsung — used the CES to announce new product launches. Smaller companies,… Continue reading →

Making You Shine in 2014!

As 2014 gets underway, the Orca team feels incredibly optimistic about what will be accomplished for our clients in the 12 months ahead. Speaking of accomplishments, with the dawning of each New Year I think it’s important to acknowledge the great achievements and highlights of the year prior – appreciate them and perhaps use them… Continue reading →

Honoring 9/11: A Time to Remember and Give Back

9/11. A date that will forever be etched in our memory. At schools across the United States, children are being taught about Patriot Day. 9/11 is now also known as the National Day of Service and Remembrance. For those of us who wish to participate in our nation’s recovery and renewal by serving in our… Continue reading →

The Do’s and Don’ts of Crowdfunding PR

Crowdfunding websites like Kickstarter and Indiegogo have become a go-to platform for entrepreneurs to launch new products.  We’ve worked with dozens of crowdfunded projects over the years and thus we’ve seen the landscape significantly change. Gone are the days when an inventor with an idea can randomly launch a Kickstarter and expect to raise significant funds…. Continue reading →

Social Media as a Lifesaving Tool

24 hours ago, some of our friends living and visiting Boston thought it was going to be another beautiful Patriot’s Day.  More than 23,000 people looked at it as a day a milestone would be reached, by completing the 117th running of the Boston Marathon.  The deadly explosions yesterday in Boston changed all of that…. Continue reading →