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Reinventing Yourself: The Birdie’s Pimento Cheese Story

Inventors and entrepreneurs not only bring new ideas and products to life. They often reinvent themselves, letting go of previous careers to embark on exciting ventures that bring excitement and purpose to their lives and the world around them. These are some of their stories.  Robin Allen, affectionately known as “Birdie,” successfully transitioned from a… Continue reading →

Newsjacking Nostalgia! 

How brands can ride the nowstalgia wave without changing their products The 90s and 20-oughts are having a moment in pop culture. From fashion trends like super low-rise jeans, to hobbies like roller skating, to toys like the Tamagotchi, the things we (I’m an elder millennial writing this) loved from our childhood are back in… Continue reading →

Orca’s 2024 Fancy Foods Public Relations Highlights

Step into the world of culinary excellence with our exclusive reveal of the top 2024 Fancy Foods Public Relations Highlights. Explore the press features and client showcases that define gourmet trends and innovations. The votes have been counted and… Johnson’s Popcorn is ranked #1 as the Best Gift for Foodies, according to USA Today 10Best…. Continue reading →

4 E-commerce trends to watch in 2024

Public relations work is very e-commerce adjacent, so we stay up to speed on the latest marketing methods and have identified four e-commerce trends to watch in 2024.: Hyper-personalization, social commerce, sustainable shopping, digital PR Continue reading →

Orca Communications 2023 Greatest Hits

What a Wonderful 2023 For Orca Clients! The Tsuri Company was included in Oprah Daily in “30 Black-Owned Skincare Brands to Elevate Your Beauty Routine.” We also secured Fly With Wine in Oprah Daily! And that’s not all – dreams do come true for Kloveo, also landing in Oprah Daily.  RollingStone.com included the yeedi vac station in “Great robot vacuums you… Continue reading →

“As Seen On” – Top Orca Communications PR placements for December 2023

We ended the year on a high note with placements for our clients in dozens of coveted holiday gift guides. Our publicists work hard year-round to make sure editors and writers know about the fabulous products and brands that we represent! In fact, the 2024 holiday press season starts now! Editors at some publications are… Continue reading →

Last-Minute Gift Ideas

There’s only a few days left before Christmas. If you’re like many people, you probably still have a few people left on your gift list. Fortunately, we know of a few excellent brands with innovative products for last-minute gift ideas that’ll help you check off your final shopping list.  For the jet-setting family  Kiddietotes Scooter… Continue reading →

2023 Black Friday Sales for Unique Gift Ideas and Products You’ll Love

Tired of googling “unique gift ideas” only to find the same handful of products pop up every time? We have you covered! Whether you’re looking for something for the person who already seems to have everything, or you’re just browsing sales for good deals on new products to try out for yourself, check out our… Continue reading →

2023 Early Bird Black Friday Trends

Like clockwork, Black Friday bargains made their entrance earlier this year. We’ve been tracking the unfolding trends on social media. Ads and influencer posts started surfacing as soon as Halloween faded away. Brands have gotten creative with enticing offers like early access and special passes, aiming to capture the attention and interest of eager shoppers… Continue reading →

30 Years of PR with Rita Tennyson

Orca Communications Senior Publicist Rita Tennyson is celebrating a big milestone this month.  October marks 30 years of Rita working in the public relations industry. We talk a lot about how PR is evolving with rapidly growing technology and changing media habits, so we sat down with Rita to talk about the highs and the… Continue reading →