Categories for Uncategorized

“As Seen On” – Top Orca Communications PR Placements from August 2023

We help our clients secure big coverage monthly here at Orca Communications. Our absolute favorite thing to see is one of our small, growing consumer product clients sitting in an article next to huge brands or highlighted in a media outlet that has millions of readers or viewers. We achieved that goal several times in… Continue reading →

3 Specific Tips to Compete in Retail

ORCA COMMUNICATIONS INVITED RETAILBOUND, ​ONE OF OUR​ STRATEGIC PARTNERS​ IN THE RETAIL SPACE, TO WRITE A GUEST BLOG POST​ SHARING ITS EXPERTISE WITH OUR CLIENTS AND FOLLOWERS ON THE TOPIC OF RETAIL MARKETING. THIS BLOG WAS ORIGINALLY PUBLISHED ON THE RETAILBOUND WEBSITE.  Manufacturing consumer products has become increasingly easier with technological advances in the creation, communication, and… Continue reading →

PR For Inventors: 3 Common Mistakes Inventors Make With Public Relations 

As “America’s PR Firm for Inventors & Entrepreneurs®,” we work with a lot of entrepreneurs who may be new to public relations (PR). Many of them are brilliant engineers! Their creations are fun, clever, and sometimes world-changing! But handling PR for inventors comes with a challenge too. They don’t always have the same level of… Continue reading →

Tips for Podcast Appearances and Interviews

You are scheduled for a guest appearance on a podcast, congratulations! If you’ve never done an interview or spoken on podcasts before, this might feel overwhelming. There is a lot to consider, from how to conduct yourself on air to how to sound professional. It’s important that you come to the podcast prepared. Below are… Continue reading →

Orca Communications Client Spotlight – Plankpad

Welcome to the Orca Communications PR client spotlight. Each month our clients tell you in their own words why they do what they do and provide tips for other growing small brands and businesses. Plankpad is the world’s first app-supported total body trainer that combines workouts with games. Instead of just fighting the clock, the… Continue reading →

The Pitfalls of Pay to Play: Orca’s Perspective

Written by Lisa Leigh Kelly, Orca Communications Account Executive In the world of public relations, the concept of Pay to Play may seem appealing at first glance. The idea of paying a PR firm only if they secure a feature for your brand or product can be tempting. However, this approach has significant drawbacks that… Continue reading →

Maximizing Your PR Investment – Three Common Mistakes to Avoid

Written by Cynthia Guiang, CMO Over the years I have watched companies who have recognized the value of PR, invested in it, and thenput so many constraints on their campaigns that they did not get nearly the value they could have. It hasleft me scratching my head at times. The difficult part of PR is… Continue reading →

Men’s Health Month – Top Products

June is Men’s Health Month. According to the CDC, in 2021 more than 13% of men aged 18 and over in the U.S. said they were in fair or poor health. That’s a reminder for us all to prioritize our well-being and take action to stay healthy. Now, let’s talk about a few areas where… Continue reading →

Why I Became an Inventor – Kerry Cooke, Spleash

Orca Communications is “America’s PR Firm for Inventors & Entrepreneurs.” ® For 20+ years, we’ve showcased the stories behind fun, innovative, and sometimes life-altering innovations. Our “Why I Became An Inventor” series highlights the people behind the products to reveal their passion and their drive.  Spleash keeps your dog hydrated on the go. Invented by… Continue reading →

What is a Group Pitch?

Written by Allyson McCormley, Senior Public Relations Strategist When you hire Orca Communications for your company’s public relations campaign you are also hiring our team of experts in the media and public relations fields. Our pod has decades of combined experience working in print, broadcast, and online media, as well as public relations. Our strategic… Continue reading →