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Made in America – Brands to Celebrate on the 4th of July

The 4th of July is upon us – a perfect time to celebrate American ingenuity and craftsmanship. Entrepreneurship has always been part of the American dream, and for this list of Made in America brands, their founders are living it!  Cell Phone Seat Veteran-owned and proudly made in Michigan, Cell Phone Seat is perfect for… Continue reading →

PR for Pet Products: 5 Things You Need to Build Brand Awareness

Written by Jennifer LaVoie-Trimble, Publicist  If you are a business in the pet industry you are one “lucky dog!” Your playful and practical products help us care for our beloved pets daily, and we thank you for that. It takes great innovation to stand out in an industry packed full of products designed to make… Continue reading →

Orca Clients get publicity for appearing on Shark Tank

 By Debbie Koke, Publicist Shark Tank, the ABC-TV primetime show, is the ultimate platform for burgeoning entrepreneurs looking to make their dreams a reality and their product a household name. For the lucky ones who do make the cut and face the sharks (you probably know them by name!), they just may score a deal… Continue reading →

What Your Spring Garden Can Teach You About Public Relations

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Oprah’s Favorite Things List: What does it take to be chosen?

By: Martin Stein It’s the golden fleece of publicists, the one placement that is said can make fortunes and turn a side gig or fledgling business into an overnight success: being named one of Oprah’s Favorite Things. For me, it was a client of mine called Wonderffle, a simple but clever device that lets people… Continue reading →

The Beauty of Cross- Pollination in PR

By: Julie Simon In the PR days of old, a media feature was one dimensional. If a PR team landed a client a feature in say, The Los Angeles Times, then they had to hope that the readership was particularly high that day, that the content met the right eyes at the right time with the right… Continue reading →

ORCA’S BEST OF 2020 HITS

2020 May Have Been a Cold Reality but it was Red Hot for Orca Clients! On The Ellen Degeneres Show, “resident expert crazy person” Kym Douglas showcased the amazing Orca client Mock ONE hammock that transforms your family room into a tropical vacation! Good Morning America’s Tory Johnson knows a great solution and a sweet… Continue reading →

4 Takeaways for Your Marketing Strategy from Facebook’s Holiday Report

By: Amanda Green 2020 may be the strangest year ever, but one thing remains the same: people plan to shop this holiday season. However, their buying habits may look a bit different. They may spend more money on themselves, older generations that previously shopped brick & mortar retail are now shopping online, and nearly everyone… Continue reading →

ORCA’S BEST OF 2019 HITS

An appearance on NBC’s The TODAY Show? Yes, please! Orca’s publicists made that a reality for Stuff ‘n Sit by Creative QT when it was featured as a “must-have” for storage solutions. We also nabbed The TODAY Show for Fizzics, a gadget that makes any canned or bottled drink taste like a draft! The TODAY… Continue reading →

A Quick Guide to Hashtags

By: Lora Reuther As you peek at a competitor’s social media page you will notice a variety of hashtags and various ways to share them. Whether there are 30 hashtags shared in the comments or a sprinkle of hashtags throughout the posts, it can be confusing as to when and how to use them, and… Continue reading →