Categories for Uncategorized

Giving You a Lead on Lead Times

By: Tabitha Ziegmann Clients will sometimes start a campaign with us and ask if we can get them into top national magazines quickly. Unfortunately the answer is no. But it’s not because we don’t have the right contacts or we won’t work hard – it’s simply because lead times dictate aspects of PR. Media outlets… Continue reading →

Tips For Your First TV Interview

By: Michelle Molison Most entrepreneurs and inventors look forward to the day when their product or business is seen on television. Being on TV can have a major impact on consumer awareness and creating reputable brand awareness. You could potentially reach thousands of viewers with one regional broadcast segment and millions of viewers on a… Continue reading →

Tips and Tools to Improve Your Social Media Reputation

By: Lora Reuther Imagine you own a cheese shop and recently found a Google review that claimed you sold someone moldy cheese and this review has been left to stew for months attracting comments and dislikes. You’re the expert – you understand that bloom on brie is natural and delicious, but there could be more… Continue reading →

Family and Friends First – Where Does That Leave Your Business?

By Natalie Hays As you have probably heard, Facebook announced that they are changing the algorithm to show users more of their friends and family instead of new sources or businesses. If that is the case, what does that mean for your business? Understanding Facebook’s algorithm is key to understanding what this change means for… Continue reading →

Influencers: How Do You Reach Them?

In the ever-growing world of social media, the way we interact and reach potential consumers is changing. Even some primary staples of social media are constantly evolving to adapt to the cultural, technological, and political climate. For instance, “influencers” are a social media marketing technique on the rise. Influencers are becoming an essential part of… Continue reading →

A Little Known Marketing Secret for Your Business

Running a small business can be very difficult. There is always a lack of resources such as money, employees and most importantly time it becomes especially challenging when you can count all of your clients on the one hand. So what is it that helps to separate the abundant business from those that struggle? With… Continue reading →

Three Reasons Why Your Social Media Is Not Converting Into Real Business

For many years, I have experienced small businesses conducting an array of things that not only take away from the firm but executed poorly. In today’s world, many entrepreneurs believe it is easier to take things on to save money. These include but are not limited to: making business cards, making copies of marketing brochures… Continue reading →

Black Friday and Cyber Monday

Black Friday and Cyber Monday have become holidays of their own.  Ready or not here they come! Check out these great deals from some of our favorite Orca client’s. iFLY Black Fly-day    Make the dream of flight a reality at iFly indoor skydiving. Buy One Flight Package Gift Voucher and Get One FREE!    … Continue reading →

Orca’s Best of 2015 Hits

An appearance on NBC’s Today Show? Yes please! Orca’s publicists made that a reality for ZeroHour Flashlight when it was recommended as a “must-have” for home emergencies Millions of people wake up to Univision’s Despierta America and our client My Cabana Boy enjoyed capturing their attention for a segment about beach essentials right on the… Continue reading →

The Marketing Maven Julia Hutton

If you are an entrepreneur or small business owner, how do PR and marketing help? Orca Communications CEO Julia Hutton shares her views on Word of Mom radio. http://bit.ly/20HjNke Continue reading →