What is a Group Pitch?
Written by Allyson McCormley, Senior Public Relations Strategist
When you hire Orca Communications for your company’s public relations campaign you are also hiring our team of experts in the media and public relations fields. Our pod has decades of combined experience working in print, broadcast, and online media, as well as public relations. Our strategic approach to working with the media includes utilizing group pitches. What is a group pitch? Why is it an effective tool to pitch media outlets? I’m glad you asked! Below is a breakdown of why we utilize group pitches, and why this is a valuable tool in our toolbox.
Team Work for Better Results
1. Let’s make this simple. Trusted media editors and producers know Orca publicists are their go-to contacts for the latest and greatest products. Say they are working on a top ten Father’s Day gift list or need five top home essentials that are available on Amazon. They reach out to us. With the click of a button, we provide exactly what the editor or producer is looking for. We do the hard work for them. No more Google searches or a mass call out to the interwebs where they may receive a reply for their Father’s Day pitch that includes a lame, run-of-the-mill coffee mug. At Orca, our publicists work together to find themes and angles to pitch to the media. Maybe Publicist A doesn’t have any great Father’s Day gift items, but she/he knows Publicist B has a few items on their roster, so they work together to get the media outlet exactly what they want.
Coordinating Like-Minded Products
2. Not only are our publicists staying on trend and constantly researching media outlets, editors, and producers who cover different beats, story ideas, and editorial calendars, but we’re always keeping an ear open to less-obvious themes and group pitch ideas. Did you know August 4th is National Chocolate Chip Cookie Day or Men’s Health Week is in June? Well, we do, and that’s why you want to hire us. We want to get your gluten-free cookies in front of the editors who cover these themes and our group pitches do just that.
Creating a One-Stop Shop for Journalists
3. We do the hard work for the media. Since we are able to send a comprehensive group pitch to the media they don’t have to look elsewhere. Maybe they weren’t working on a TV segment for 4th of July with products made in the U.S.A. Well, we just sent them five visual and unique products to consider, and once they hit reply they realize we made their jobs easier! Products found, timely theme, talking points… check, check, check!
Bottom line… we know what we are doing. That’s why we have a proven track record of amazing features for our clients and a rapport with top-tier media contacts.
We are gearing up for a busy holiday season, and national print editors are already looking for the best holiday gifts. Wouldn’t it be great to include your product in one of our upcoming group pitches?