4 Things PR does for D2C brands

March 12, 2024 | Amanda Green

The e-commerce landscape has evolved dramatically in recent years.  Direct-to-consumer (D2C) brands such as Warby Parker and the Dollar Shave Club emerged as trailblazers. Back then, their model of selling 100% e-commerce was exciting and new to both marketers and consumers. Soon, more D2C brands started popping up. Naturally, competition became fierce, and consumers grew weary of social media advertising and learned to block out the noise. And so, the classic D2C strategy began to evolve. We see historically D2C companies, like PetPlate for instance, expanding into traditional brick-and-mortar retail and generally taking more of an omnichannel approach to their sales and marketing. Digital PR is perfect for small and medium-sized companies looking to expand their presence and grow their brand. Here are 4 things PR does for D2C brands: builds brand credibility, amplifies your message, helps with customer retention, and helps with SEO. 

Builds Brand Credibility 

For entrepreneurs and inventors venturing into the D2C realm, establishing credibility is paramount. Digital PR does just that! It leverages the power of earned media coverage to build credibility.  By securing features in relevant publications and garnering endorsements from industry influencers, brands can showcase the quality and innovation of their products. Consumers know when they’re being sold to and don’t always trust the advertisements they see. But genuine endorsement from key media outlets and influencers instills trust and confidence in potential customers so that they’ll be more likely to purchase from your company. 

Amplifies Your Message 

There are plenty of ways for inventors and entrepreneurs to share the word about their products and missions. Social media certainly gives you a big platform. But sometimes, especially when conveying a new idea, you need to amplify that message. PR serves as a potent amplifier for entrepreneurs and inventors, magnifying their brand messaging across various online channels. Whether through thought leadership articles, product roundups, gift guides, or social media collaborations, PR enables inventors and entrepreneurs to amplify their voice and reach a broader audience. 

Helps with Customer Retention

You want to cultivate relationships with your customers so that they become loyal and return time and time again. PR can play a big role here as well. It helps brands stay connected with their audience and keep them engaged with compelling storytelling that consistently reminds them of why they love the products so much! PR can help cultivate a sense of community and belonging among their customers, strengthening their bond and driving long-term loyalty.

Digital PR Helps with SEO

Digital PR not only enhances brand visibility but also boosts SEO efforts for entrepreneurs and inventors. By securing high-quality backlinks from reputable sources and generating buzz around their products through PR campaigns, entrepreneurs can improve their website’s search engine rankings and drive organic traffic. This increased online visibility not only expands their reach but also positions them as industry leaders, driving sustained growth and success.
Ready to have a powerful PR ally in your corner? Contact our team today for a free consultation to get started.