Our Blog

Which Social Media Platforms Work Best for Your Brand?

July 20, 2020 | lora reuther
By: Lora Reuther Remember that stale, forgotten Twitter profile you signed up for ages ago? How long has it been since it got updated? What once was an exciting, new social platform has slowly faded away to the background as Instagram’s images and video content has proven to be more exciting for your brand. And… Continue reading →

Spring Cleaning Checklist – Did You Remember Your Social Media Platforms?

June 16, 2020 | lora reuther
By: Lora Reuther Like forgotten dust in your bedroom corner, all of our social media platforms have some nooks and crannies that could use a good spring cleaning…you’ve got a few days left to squeeze it in! The first thing you do when joining a social media platform is add your business’s bio and upload… Continue reading →

Tales from the PR Frontlines during COVID- 19 – What We’ve Seen Pitching the Press During Lockdown

May 15, 2020 | lora reuther
By: Julie Simon Pitching the press during COVID-19 gave whole new meaning to the phrase “crisis communications.” It hit like a tidal wave, seemingly out the blue and all of a sudden every brand was officially launched into a crisis mode usually reserved for a one-off incident that affects client perception, company reputation, and the… Continue reading →

Communicating in a Crisis

April 29, 2020 | lora reuther
This article was published by Renaissance Executive Forums By: Cynthia Guiang, CMO, Orca Communications There are companies that have a team standing ready to communicate in a crisis – the nature or the size or both of their business dictates that they be prepared. But many are finding themselves in uncharted territory, because in our… Continue reading →


January 21, 2020 | lora reuther
An appearance on NBC’s The TODAY Show? Yes, please! Orca’s publicists made that a reality for Stuff ‘n Sit by Creative QT when it was featured as a “must-have” for storage solutions. We also nabbed The TODAY Show for Fizzics, a gadget that makes any canned or bottled drink taste like a draft! The TODAY… Continue reading →

A Quick Guide to Hashtags

July 15, 2019 | lora reuther
By: Lora Reuther As you peek at a competitor’s social media page you will notice a variety of hashtags and various ways to share them. Whether there are 30 hashtags shared in the comments or a sprinkle of hashtags throughout the posts, it can be confusing as to when and how to use them, and… Continue reading →

Giving You a Lead on Lead Times

May 8, 2019 | lora reuther
By: Tabitha Ziegmann Clients will sometimes start a campaign with us and ask if we can get them into top national magazines quickly. Unfortunately the answer is no. But it’s not because we don’t have the right contacts or we won’t work hard – it’s simply because lead times dictate aspects of PR. Media outlets… Continue reading →

Tips For Your First TV Interview

March 18, 2019 | lora reuther
By: Michelle Molison Most entrepreneurs and inventors look forward to the day when their product or business is seen on television. Being on TV can have a major impact on consumer awareness and creating reputable brand awareness. You could potentially reach thousands of viewers with one regional broadcast segment and millions of viewers on a… Continue reading →

Tips and Tools to Improve Your Social Media Reputation

March 8, 2019 | lora reuther
By: Lora Reuther Imagine you own a cheese shop and recently found a Google review that claimed you sold someone moldy cheese and this review has been left to stew for months attracting comments and dislikes. You’re the expert – you understand that bloom on brie is natural and delicious, but there could be more… Continue reading →

5 Tips for Creating an Authentic Influencer Marketing Campaign

January 12, 2019 | lora reuther
By: Lora Reuther Instagram is full of #sponsored posts these days. You see yet another and wonder if the snapshot of your energy-boosting vitamin supplement will really net you a matching boost in follower engagement. Influencer marketing is still a highly-sought-after commodity, with the market value in 2017 estimated to be 1.07 billion and expected… Continue reading →

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