Categories for Blog

The Barbie PR Effect: Harnessing pop culture to propel your brand to new heights

Written by Derek Mora, Publicist “Hi Barbie, Hi Barbie, Hi Barbie!” That is the phrase heard around the world! In the fast-paced world of public relations (PR), staying relevant and capturing the attention of target audiences is a constant challenge. However, one valuable strategy that can catapult your brand into the spotlight is harnessing the… Continue reading →

Holiday Gift Guide Trends: What to Expect in 2023

Each year, media outlets of all types and sizes publish holiday season gift guides. The most well-known and respected – like Oprah and the New York Times – work on their gift guides all year long. But each year, the trends change slightly. Here are the holiday gift guide trends we anticipate for 2023. Earlier… Continue reading →

Tips for Sending Product Media Samples to Journalists 

Written by Allyson McCormley, Senior Public Relations Strategist, Orca Communications ​Part of a successful public relations campaign with Orca Communications includes having and shipping samples to requesting media outlets. Here we’ll outline the best approach to sending product samples, and everything you should have ready to go as soon as you are ready to begin… Continue reading →

Holidays and Social Media: The Do’s and Don’ts of Holiday Posting

When it comes to holidays, social media plays a major role in what gets shared and how it’s celebrated. It might seem like a no-brainer to tie your brand into any and every holiday, but does it fit your brand’s purpose and what will be the results? Whether you plan to focus on Christmas or… Continue reading →

Amazon Prime Day Deals To Support Small Businesses in 2023 

mazon Prime Day is officially happening on July 11th & 12th this year (2023). We know the major brands will have Prime Day deals, but so will many small businesses. Here are a few that you can support while also saving money during the Prime Day event! Continue reading →

“AS SEEN ON” – ORCA PR’S TOP PRESS COVERAGE FROM JUNE 2023

The weather is hot, but our top press coverage from June 2023 might be even hotter! Our clients enjoyed earned-media placements in everything from the New York Times to Real Simple and dozens of other outlets. Check out our top press coverage from June 2023.  The New York Times mentions Crafty Cask Orca Communications is… Continue reading →

What is a commerce editor?

Faced with all kinds of challenges, the media industry is quickly evolving. The changes have led to the elimination of some jobs and the creation of new ones. One of those new roles is that of the commerce editor. These editors work alongside a publication’s editorial, sales, and advertising teams. Their role is to generate… Continue reading →

Orca Communications Client Spotlight: Carry It Well

WELCOME TO THE ORCA COMMUNICATIONS PR CLIENT SPOTLIGHT. EACH MONTH OUR CLIENTS TELL YOU IN THEIR OWN WORDS WHY THEY DO WHAT THEY DO AND PROVIDE TIPS FOR OTHER GROWING SMALL BRANDS AND BUSINESSES.   Carry It Well and protect your most-loved coats, dresses, suits, and more with these adorable garment bags. The bags are great… Continue reading →

A lesson in PR – How to find the hook

When I worked as a TV producer, I had an anchor who responded to every story pitch in every editorial meeting with a question: “what the hook gonna be?” He didn’t want to go on TV to report on a nonsense story. As a writer, I knew there had to be a purpose behind every… Continue reading →

“As Seen On” – Orca PR’s Top Press Coverage from May 2023

Summer has arrived, which means we are turning our attention to holiday season gift guides. That’s in addition to all of the short-lead press pitches we’re sending out every day generate lots of buzz for our clients. Our clients saw terrific coverage in May. Some of these placements were long leads – the result of… Continue reading →