Categories for Blog

When to Start Prepping for Amazon Prime Day 

ORCA COMMUNICATIONS INVITED ECOMMERCE AND AMAZON SELLING EXPERT PHIL MASIELLO TO WRITE A GUEST POST​ SHARING HIS EXPERTISE ON AMAZON RETAIL MARKETING AND HOW TO PREPARE FOR THE UPCOMING AMAZON PRIME DAY 2023.  Written by Phill Masiello, CoFounder, CrunchGrowth Amazon Prime Day is an annual event that has become one of the year’s biggest shopping… Continue reading →

What Hollywood Gets Wrong About PR

I wanted to yell at the TV while watching Workin’ Moms this week. It was another episode where a high-profile client waltzes into Kate Foster’s boutique PR firm and she instantly makes them the biggest name in their industry and fixes everything for them. That’s just not how it works! I get it. Public Relations… Continue reading →

May PR Pitches – What We’re Pitching Right Now

This May sound like an odd thing to say, but we are already pitching holiday gift guides in May. Here’s the thing: It May seem super early, but these gift guides are getting published earlier and earlier each year. That means the deadlines start creeping up even faster. May PR pitches need to be timely…. Continue reading →

Best PR Strategies: When Oprah Isn’t the end goal

We hear it all the time. “Can you get me on Oprah’s website?” “Can you get me on Good Morning America?” “This story should be on the front page of the New York Times.” Sometimes we land top-tier coverage. Sometimes we don’t. Often that’s ok. Sometimes the best PR strategies are to start broad and… Continue reading →

“As Seen On” – Top Orca PR Media Placements from April 2023

The press showered our clients with media features in April. One client in particular, Family Tree DNA, received several top-tier placements in April surrounding National DNA Day. As proof of why we say PR sometimes takes time, we saw long-lead placements come through from heavy-hitters of the PR world including Oprah Daily and The Wall… Continue reading →

Guest Post: What Goes into Launching a New Product in Retail

ORCA COMMUNICATIONS INVITED RETAILBOUND, ​ONE OF OUR​ STRATEGIC PARTNERS​ IN THE RETAIL SPACE, TO WRITE A GUEST BLOG POST​ SHARING ITS EXPERTISE WITH OUR CLIENTS AND FOLLOWERS ON THE TOPIC OF RETAIL MARKETING. THIS BLOG WAS ORIGINALLY PUBLISHED ON THE RETAILBOUND WEBSITE.  Your new product is finally ready for launch. All of your hard work… Continue reading →

How Much Does a PR Firm Cost?

We answer this question several times daily. Our response is always the same. “Well, that depends…” There really is no one-size-fits-all in PR. Costs can vary widely. So, in order to determine a PR firm cost for your company, you must first understand what you hope to accomplish through PR. That’ll help determine the necessary… Continue reading →

Orca Communications Client Spotlight: Waxelene

WELCOME TO THE ORCA COMMUNICATIONS PR CLIENT SPOTLIGHT. EACH MONTH OUR CLIENTS TELL YOU IN THEIR OWN WORDS WHY THEY DO WHAT THEY DO AND PROVIDE TIPS FOR OTHER GROWING SMALL BRANDS AND BUSINESSES.  Waxelene is the world’s premiere all-natural alternative to petroleum jellies like Vaseline and Aquaphor.  Waxelene’s Multi-Purpose Ointment’s silky smooth natural rub… Continue reading →

The State of Journalism and how it relates to PR

Journalism was never an easy career, but today’s journalists are on a real struggle bus. They’re pinched between tight deadlines while covering multiple beats, a serious lack of job security, and growing distrust from a public that no longer respects the profession. We live in a content era where people confuse opinions and misinformation with… Continue reading →

3 Questions to Ask When Hiring a PR Firm

Perhaps someone advised you to hire a PR firm, maybe you have a major company announcement that you think you need PR for, or maybe you’ve worked with PR agencies in the past and you know the value PR can bring to a business. In any case, you’ve been tasked with hiring a PR firm… Continue reading →