Categories for Blog

How media and public relations work together 

For people who don’t have a PR background, it can be difficult to understand how the two sides actually work together. The relationship is really quite simple. Continue reading →

Orca Communications Client Spotlight: Designer Dram

WELCOME TO THE ORCA COMMUNICATIONS PR CLIENT SPOTLIGHT. EACH MONTH OUR CLIENTS TELL YOU IN THEIR OWN WORDS WHY THEY DO WHAT THEY DO AND PROVIDE TIPS FOR OTHER GROWING SMALL BRANDS AND BUSINESSES.  Designer Dram is the world’s first online luxury distillery. It enables you to curate a personalized blend of whiskey from barrel… Continue reading →

Best Trade Shows for Press Attendance

Trade shows are so much more than networking events. Brands use them to showcase their products in front of industry insiders, retail buyers, investors, and the media. They’re perfect for brand launches, competitive analysis, market research, and building brand awareness. Trade shows can also be huge press events. The biggest expos have hundreds, if not… Continue reading →

Spooky Season Fall Finds for 2023

It’s barely September and Home Depot has already sold out of its 12’ skeleton! That’s because we’ve become a Halloween-obsessed nation. Americans spent more than $10-Billion dollars on Halloween last year. We’ve turned what used to be one night of ghost stories and trick-or-treating into a two-month-long celebration of what’s now known as Spooky Season… Continue reading →

Orca’s Guide to Creating Short-Form Videos for Social Media

It’s widely known that video remains the dominant medium on most social media platforms. With the majority of our online scrolling revolving around Instagram reels and TikTok videos, brands are eager to create and share their own video content. Videos have proven to achieve greater reach and engagement compared to photos or other posts. If… Continue reading →

Orca Communications Client Spotlight: The UnWipe

WELCOME TO THE ORCA COMMUNICATIONS PR CLIENT SPOTLIGHT. EACH MONTH OUR CLIENTS TELL YOU IN THEIR OWN WORDS WHY THEY DO WHAT THEY DO AND PROVIDE TIPS FOR OTHER GROWING SMALL BRANDS AND BUSINESSES.  The UnWipe is the world’s newest sustainable, butt-cleaning solution that leaves nothing behind (except for a smile!) The UnWipe device instantly… Continue reading →

Best Holiday Gift Guides in 2023

Oprah, TODAY Show, New York Times, these publications produce some of the top gift guides in the country. Many of our clients list them as dream publications. But they most certainly are not the only gift guides out there. Niche bloggers, national TV shows, big glossy magazines, and even small-town newspapers all publish holiday gift… Continue reading →

“As Seen On” – Top PR placements from July 2023

July can feel a bit like a transitional season in PR. If PR was a game of chess, July would be part of the game where you make small moves to set up for bigger ones. That said, we still had some huge top-tier placements for our clients in July. Check out Orca Communication’s Top… Continue reading →

Back-to-School Products That Go Beyond the School Supply List

As a parent, I’m so happy to see my kids excited to go back to school. I want them to have everything they need for a successful school year. Aside from teacher-prescribed school supply lists, it can be tough to know what to get for them, so we’ve set up some unique items and must-haves… Continue reading →

How To Get Into TechCrunch

Written by Debbie Koke, Orca Communications Publicist I was fortunate to secure two of my Orca clients in TechCrunch. Both were innovative plant-based food brands that had secured multi-million funding rounds, and both were exclusives! A ton of work went on behind the scenes in trying to land a well-known and highly respected media outlet… Continue reading →