Categories for Blog

How to get into trade publications

Written by Jennifer LaVoie-Trimble, Publicist As publicists, we nurture and establish wonderful relationships with the trade media. Not every press placement will be in a mainstream consumer publication. Sometimes niche outlets are the most strategic placements that lead to the biggest sales and reasons to celebrate our fantastic clients. This is why it is important to… Continue reading →

“As Seen On” – Top Orca Communications PR Placements from October 2023

We’re having a fabulous fall season here at Orca Communications. Last month, our clients saw placements in top-tier publications like the Wall Street Journal, USA Today, Architectural Digest, and more. This month, our attention turns to those major holiday gift guides that are published every November. In the meantime, here are the top Orca Communications… Continue reading →

How to get featured on BuzzFeed

Written by Derek Mora, Publicist  BuzzFeed has experienced a surge in popularity over the past couple of years. It’s transformed from an entertainment outlet to a credible news source, making it a sought-after online publication in which to have your brand/product featured. Getting featured on BuzzFeed can positively impact the brand by increasing brand awareness,… Continue reading →

How to budget for PR 

It’s budgeting season! While you’re busy crunching numbers, setting revenue projections, and trying to plan for the next year’s expenses (😴) think about the projects you’ve wanted to invest in but haven’t had a chance to just yet. This might be the year to prioritize public relations for your company. Here’s our advice on how to… Continue reading →

Women-Owned Businesses to Support Today and Everyday

October is National Women’s Small Business Month, a month set aside to celebrate female business owners. 50 years ago, there were less than half a million women-owned businesses in the United States. Today, there are more than 13 million of them. Here are a few Women-Owned Businesses to support today and every day.  Replenish Home… Continue reading →

Orca Communications Client Spotlight – Bee Cups

WELCOME TO THE ORCA COMMUNICATIONS PR CLIENT SPOTLIGHT. EACH MONTH OUR CLIENTS TELL YOU IN THEIR OWN WORDS WHY THEY DO WHAT THEY DO AND PROVIDE TIPS FOR OTHER GROWING SMALL BRANDS AND BUSINESSES.  Bee Cups combine delicate handmade art with fascinating science to combat the decline of native bees and honey bees. Eco-artist, Jen… Continue reading →

A Guide to Creating Your Influencer Budget

The surge in influencer costs over recent years is hardly a secret, potentially causing some to hesitate when considering launching an influencer campaign. Yet, it’s undeniable that influencer marketing continues to yield impressive results for brands. In 2023, it’s anticipated that the total expenditure on influencer marketing in the U.S. will reach a whopping $6.16… Continue reading →

How to repurpose blog content for PR

You know the cliche saying, “Content is king?” Well, it’s mostly true. These days, most businesses do some kind of content marketing. In fact, one recent report says 76% of content marketers use blogs to generate leads. Reality is – most of those blogs don’t see much, if any, organic traffic. That doesn’t mean the… Continue reading →

“As Seen On” – Top Orca Communications PR Placements from September 2023

October is here, which means we’ll start seeing a lot more gift guide placements over the next couple of months. In the meantime, I’m happy to share that our clients received great press in September as well. Check out some of the Top Orca Communications PR Placements from September 2023:  Spunky Stork in Forbes …. Continue reading →

How to prepare your brand ambassador program for BFCM

BLACK FRIDAY IS ALMOST HERE. ORCA COMMUNICATIONS INVITED AFFILIATE MARKETING EXPERT & FOUNDER OF JUMP.SHOP, LUIGGI PERA, TO WRITE A GUEST POST TO HELP BUSINESSES PREPARE THEIR AFFILIATE MARKETING PROGRAMS FOR THE SHOPPING HOLIDAY SEASON. September 29,2023 | Luiggi Pera Black Friday/Cyber Monday (BFCM) is right around the corner and your brand is likely scurrying around… Continue reading →