Our Blog

Why do I need affiliate marketing for PR?

This is a question prospective clients ask me on a regular basis. Historically, PR has always been purely editorial in nature. But times are changing. The inclusion of affiliate links in earned-media press placements has become commonplace over the past couple of years. I wouldn’t say you 100% definitely need it for a successful PR… Continue reading →

Here’s What Meta Says Is In Your Newsfeed

Meta has a website labeled as its “Transparency Center.” It’s a place where the social media/tech conglomerate issues report to tell its users what the company is up to in terms of privacy, data, etc.  Here’s a descriptor for it on the site:  “Meta regularly publishes reports to give our community visibility into community standards… Continue reading →

5 Ways To Leverage Media Coverage To Grow Your Business

What do you do once a magazine covers your brand? There are steps you can take to turn that braggable press coverage into noteworthy ROI and grow the audience even further. Authority Magazine interviewed our own Cynthia Guiang for her input on how to leverage media coverage to grow a business. Check out the link… Continue reading →

Recap: What we saw at SuperZoo 2022

Written by Kim Krigsten, Account Executive If you thought the pet business was exploding, SuperZoo 2022 confirms it. Hundreds of the coolest new pet products were on display–hoping to be picked up by retailers. The show was hopping, to say the least. There were rows upon rows of “why didn’t I think of that” types of… Continue reading →

What to Expect During Your Influencer Campaign

Written by Lora Reuther, Social Media Manager It’s almost unbelievable how much influencer marketing has grown since my last blog post. Live shopping is more popular than ever, along with long-term partnerships. It’s no wonder influencer marketing is expected to reach $16.4B in 2022 according to Influencer Marketing Hub. If you’re interested in diving into… Continue reading →

PLAN B FOR GETTING YOUR BLACK FRIDAY PROMOTION APPROVED BY RETAILERS

Orca Communications invited Retailbound, ​one of our​ strategic partners​ in the retail space, to write a guest blog post​ sharing its expertise with our clients and followers on the topic of retail marketing. For any start-up or seasoned business owner with products on store shelves, you’ll want to read this!​​ Black Friday used to be… Continue reading →

Orca Communications Client Spotlight: Spunky Stork

Welcome to the Orca Communications PR client spotlight. Each month our clients tell you in their own words why they do what they do and provide tips for other growing small brands and businesses.  Spunky Stork hand prints charming and whimsical designs onto soft organic cotton baby bodysuits and toddler/youth tees. The founders are passionate… Continue reading →

Work from home effectively: How we’ve handled 20+ years of business in a remote office

By Wendy Roberts, VP & Account Supervisor You could say that Orca offered its employees remote work before remote work was cool.  The pandemic of 2020 coupled with technological advances in recent years has changed what it looks like to work in the business world. Covid 19 sent businesses into a tailspin trying to figure… Continue reading →

Orca Communications Announces New “Pod Tier” Service With Small Business Budgets In Mind

As the pivotal holiday sales season approaches, Orca Communications Unlimited, LLC, “America’s PR firm for Inventors and Entrepreneurs,” is rolling out a public relations program designed to place consumer goods in gift guides and product round-ups with digital and broadcast media. The new program, called Pod Tier, capitalizes on the firm’s 20-years of experience representing… Continue reading →

“As Seen On” – Top Press Coverage from July 2022

Check out our sizzlin’ summer standout placements for this hot group of Orca Communications clients! They may call these the dog days of summer, but there isn’t anything lazy about the coverage our publicists secured in July. From classic press outlets like Town & Country to shoppable links in Cosmopolitan to modern favorite list-building sites… Continue reading →