Our Blog

Reinventing Yourself: The Birdie’s Pimento Cheese Story

Inventors and entrepreneurs not only bring new ideas and products to life. They often reinvent themselves, letting go of previous careers to embark on exciting ventures that bring excitement and purpose to their lives and the world around them. These are some of their stories.  Robin Allen, affectionately known as “Birdie,” successfully transitioned from a… Continue reading →

Print publishing will make a comeback as GenZ owns the slow media trend

A slow media trend is starting to form. In some cases, magazines that completely disappeared are relaunching in print.  Continue reading →

Top PR Trends Happening Now in Q1 2024 

2024 is off to a whirlwind start! New AI tools are popping up daily, everyone is freaked out about the cost of groceries, and it’s an election year so most things feel political. These are certainly hot topics in the press and media. As publicists, we are always keeping our finger on the pulse of… Continue reading →

Fun Finds at the Inspired Home Show 2024

Written by Lisa Kelly, Account Executive, Orca Communications The Inspired Home Show, an annual extravaganza of innovation and creativity in the realm of home products, recently concluded its 124th edition with resounding success. Boasting more than 1,700 exhibitors, this event serves as a melting pot for cutting-edge inventions, timeless classics, and everything in between. As… Continue reading →

Top Trends and Standouts at Natural Products Expo West 2024

Written by Kim Krigsten, Orca Communications Non-Alcoholic Cocktails, Plant-Based Foods, and All-Natural Wellness Products. Natural Products Expo West 2024 had it all, and then some! So many products to sort through. Some standouts… Finally Nut Free Spread otherwise known as “Chickpeas Gone Wild”. After learning two of their children had nut allergies, this mom and… Continue reading →

Client Spotlight: Fruitful Brands

Deborah Gorman and Nicole Cardone were inspired to make creative products that are healthier, more delicious, and sustainable more than a decade ago. They came together to create Fruitful Brands. They first created SorBabes, a soft frozen fruit bar with a crunchy flavorful shell. Then came Fudgy Pops, a fun, retro-inspired dessert with a scrumptiously… Continue reading →

4 Things PR does for D2C brands

The e-commerce landscape has evolved dramatically in recent years.  Direct-to-consumer (D2C) brands such as Warby Parker and the Dollar Shave Club emerged as trailblazers. Back then, their model of selling 100% e-commerce was exciting and new to both marketers and consumers. Soon, more D2C brands started popping up. Naturally, competition became fierce, and consumers grew… Continue reading →

9 Woman-Owned Brands To Try This Month

February is Women’s History Month and what better way to celebrate than to support these incredible female founders building thoughtful and impactful brands? We think they’re fabulous (and some of them also delicious)! Check out our list of 9 woman-owned brands to try this month. Birdie’s Pimento Cheese Robin Allen, founder of Birdie’s Pimento Cheese, grew… Continue reading →

“As Seen On” – Top Orca Communications PR placements in February 2024

It’s been another month of top-tier press placements and exciting coverage for the incredible brands we work with at Orca Communications. We love it when an inventor or entrepreneur’s product or story is featured instead of or next to the biggest brands in their industry. In February, our publicists landed clients in everything from Oprah… Continue reading →

Bridging the VC Funding Gap: Empowering BIPOC Entrepreneurs

Written by Derek Mora, Publicist, Orca Communications Venture capital (VC) funding can be a huge contributing factor to the success of startups, providing crucial resources, guidance, and cash flow, which is vital for growth. However, accessing funding continues to remain a challenge for many entrepreneurs, particularly those from Black, Indigenous, and People of Color (BIPOC)… Continue reading →