Our Blog

How Trade Shows Can Help Inventors with Inventions

November 29, 2022 | Amanda Green
Orca Communications invited Inventor & Invention Consultant Brian Fried to share a guest post on the topic of trade shows for inventors. How do trade shows help inventors, how does an inventor find the right trade show to attend? Brian breaks it all down for us in this article. It’s trade show season! About 12… Continue reading →

The Orca Communications Black Friday Shopping Guide

November 23, 2022 | Amanda Green
The Orca Communications Black Friday Shopping Guide We work with some incredible brands. Use this shopping guide to find deals on new, innovative, and exciting products before the holidays!  Bacon lovers rejoice  TBJ Gourmet is discounting their bacon jam made with real uncured bacon, brown sugar, and caramelized onions to create a delicious spread, dip,… Continue reading →

Giving Thanks

November 22, 2022 | admin
Written by Pete Howmiller, CEO Thanksgiving is a national holiday that celebrates bountiful harvests and other blessings realized over the past year. There are different traditions employed for these celebrations, many which involve consuming large quantities of turkey, potatoes, and stuffing.  For some, it is a day of football and for others, a day of… Continue reading →

Orca Communications Client Spotlight – GIRLS CAN! Crate

November 18, 2022 | Amanda Green
Welcome to the Orca Communications PR client spotlight. Each month our clients tell you in their own words why they do what they do and provide tips for other growing small brands and businesses.  GIRLS CAN! Crate is a monthly subscription box created to inspire and empower children (ages 5-10) to DO and BE anything…. Continue reading →

How to Get Featured in the Wall Street Journal

November 15, 2022 | Amanda Green
Is There a Secret to Securing a Wall Street Journal Feature Article? Written by Tammy Marino, Orca Communications publicist As publicists, we all wish there were some secret sauce or magic formula that we could pull out of our back pocket that would deliver the highly coveted Wall Street Journal full-page feature on a silver… Continue reading →

Can I Just Do a Short Trial PR Campaign?

November 11, 2022 | Amanda Green
Written by Kim Krigsten, Orca Communications Account Executive I was at lunch today and I asked for a sample of the soup. I tried it. Liked it. I ordered a bowl.  Sampling.  I’m a firm believer in it. Trying something before you commit. So you might think when I get asked by a potential client… Continue reading →

Variables for Getting Verified – Does the Blue Checkmark Matter?

November 8, 2022 | Amanda Green
Elon Musk made national headlines last week when he declared that Twitter users will have to pay $8/month for the blue checkmark that verifies their Twitter account. The unexpected expense has some brands asking whether or not they should bother with social media verification. Well, does the blue checkmark matter? Let’s dive in and take a… Continue reading →

“As Seen On” – Top Press Coverage from October 2022

November 4, 2022 | Amanda Green
Our publicists have had an exciting month! From a standalone piece in the Wall Street Journal to placements in some of the biggest and most clickable gift guides for the holiday, this is our top press coverage from October.  Platform 88 in the Wall Street Journal It isn’t every day someone can claim they’ve been… Continue reading →

New Year Goals and Valentine Kisses! Here’s what we’re pitching to the press in November

November 1, 2022 | Amanda Green
November is a busy month for pretty much everyone working in retail. But while you’re drowning in a (happy) sea of holiday orders, editors are putting their holiday stories to bed and are moving onto the next season of editorial angles. Here’s a sample of angles our publicists are pitching to the press this month…. Continue reading →

What is Earned Media

October 28, 2022 | Amanda Green
If you’re operating a business, there are three types of media you should know about: paid, owned, and earned. Orca Communications specializes in earned media. What is earned media? Put simply, earned media is content that someone else wrote that you did not pay for. Let’s dive into details:  Press coverage is earned media Public… Continue reading →

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