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Holidays and Social Media: The Do’s and Don’ts of Holiday Posting

February 20, 2018 | admin
By Natalie Hays Holidays play a major role in what gets published on social media. But what’s the best way to combine them? It might seem like a no-brainer to tie your brand into any and every holiday, but how is the yield?  Whether it be for Christmas or Fourth of July, it’s essential to… Continue reading →

A TV Producer’s Perspective on PR Pitches

December 6, 2017 | admin
By: Amanda Green TV news and lifestyle shows are filled with experts, hosts, and consumer reporters showcasing amazing products and services. If you think your company deserves airtime, I’m here to tell you the honest and behind-the-scenes truth from someone who has been there. TV producers are inundated with pitches from companies who think their… Continue reading →

Influencers: How Do You Reach Them?

November 13, 2017 | admin
In the ever-growing world of social media, the way we interact and reach potential consumers is changing. Even some primary staples of social media are constantly evolving to adapt to the cultural, technological, and political climate. For instance, “influencers” are a social media marketing technique on the rise. Influencers are becoming an essential part of… Continue reading →

A Little Known Marketing Secret for Your Business

August 2, 2017 | natalie hays
Running a small business can be very difficult. There is always a lack of resources such as money, employees and most importantly time it becomes especially challenging when you can count all of your clients on the one hand. So what is it that helps to separate the abundant business from those that struggle? With… Continue reading →

Secrets to Being Memorable on Social Media

July 12, 2017 | admin
As a content contributor, I have a voracious appetite for authors. Two of my favorite are Dale Carnegie with his book How To Win Friends And Influence People and John Malloy with Dress For Success.  Both gentlemen provided me the logistics for success – leave a lasting impression. When we look at content marketing and… Continue reading →

When Good Salespeople Harm Small Businesses

June 28, 2017 | admin
I have not only been selling for 35 years, but I have been sold for that amount of time as well. I recall two issues that still stupefy me.  And, they both seem to have the same comments. Many years ago my wife and I were buying our first home. I will never forget to… Continue reading →

7 Tips to Regain Lost Revenue

June 21, 2017 | admin
I work with many individuals and their respective businesses that suffer from revenue gain. Many blame politics, the economy, etc. It is very easy to play the victim. Business owners love using victimology to create excuses as to why business is off. The issue with victimization is that a) it does not repair revenue and… Continue reading →

3 Secrets to Stable Business

June 14, 2017 | admin
Since the 2008 recession, many individuals have staked their claim in developing a business. The trust and the greed of both Wall Street and Main Street have many deciding to control their destinies. While it is most honorable to start a business, many things require what are called staying power. A good example of this… Continue reading →

Three Reasons Why Your Social Media Is Not Converting Into Real Business

June 7, 2017 | admin
For many years, I have experienced small businesses conducting an array of things that not only take away from the firm but executed poorly. In today’s world, many entrepreneurs believe it is easier to take things on to save money. These include but are not limited to: making business cards, making copies of marketing brochures… Continue reading →

Top Seven Customer Service Issues

May 31, 2017 | admin
People expect good service by everyone from car dealerships to computer companies. Customer Service has made and broken countless businesses since commerce was invented. Simply review the national or regional news, and you will see stories from the sublime to the ridiculous such as Wells Fargo and Office Depot. If you think it does not… Continue reading →

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