Our Blog

5 Ways To Get Media Attention at CES

The Consumer Electronics Show (CES) is the place to be if you’re interested in the latest in technology and consumer electronics. More than 100,000 people attend the show each year. Thousands of companies exhibit and thousands of members of the press attend the show looking for projects and stories to share with their audiences. CES… Continue reading →

2023 Black Friday Sales for Unique Gift Ideas and Products You’ll Love

Tired of googling “unique gift ideas” only to find the same handful of products pop up every time? We have you covered! Whether you’re looking for something for the person who already seems to have everything, or you’re just browsing sales for good deals on new products to try out for yourself, check out our… Continue reading →

2023 Early Bird Black Friday Trends

Like clockwork, Black Friday bargains made their entrance earlier this year. We’ve been tracking the unfolding trends on social media. Ads and influencer posts started surfacing as soon as Halloween faded away. Brands have gotten creative with enticing offers like early access and special passes, aiming to capture the attention and interest of eager shoppers… Continue reading →

Orca Communications Client Spotlight: Johnson’s Popcorn 

WELCOME TO THE ORCA COMMUNICATIONS PR CLIENT SPOTLIGHT. EACH MONTH OUR CLIENTS TELL YOU IN THEIR OWN WORDS WHY THEY DO WHAT THEY DO AND PROVIDE TIPS FOR OTHER GROWING SMALL BRANDS AND BUSINESSES.  World-famous Johnson’s Popcorn brings the delicious taste of the New Jersey Shore boardwalk to your doorstep. For the past 80 years,… Continue reading →

How The Good Cup became one of TIME Magazine’s “Best Inventions of 2023”

Written by Bridget Argana, Publicist The Good Cup™ was named in Time Magazine’s “Best Inventions of 2023” very exclusive list. According to Time, the winners are selected by first soliciting nominations from their editors and correspondents around the world. Then they choose products in growing industry segments like sustainability, AI, and green technology. Once selected,… Continue reading →

How to get into trade publications

Written by Jennifer LaVoie-Trimble, Publicist As publicists, we nurture and establish wonderful relationships with the trade media. Not every press placement will be in a mainstream consumer publication. Sometimes niche outlets are the most strategic placements that lead to the biggest sales and reasons to celebrate our fantastic clients. This is why it is important to… Continue reading →

“As Seen On” – Top Orca Communications PR Placements from October 2023

We’re having a fabulous fall season here at Orca Communications. Last month, our clients saw placements in top-tier publications like the Wall Street Journal, USA Today, Architectural Digest, and more. This month, our attention turns to those major holiday gift guides that are published every November. In the meantime, here are the top Orca Communications… Continue reading →

How to get featured on BuzzFeed

Written by Derek Mora, Publicist  BuzzFeed has experienced a surge in popularity over the past couple of years. It’s transformed from an entertainment outlet to a credible news source, making it a sought-after online publication in which to have your brand/product featured. Getting featured on BuzzFeed can positively impact the brand by increasing brand awareness,… Continue reading →

How to budget for PR 

It’s budgeting season! While you’re busy crunching numbers, setting revenue projections, and trying to plan for the next year’s expenses (😴) think about the projects you’ve wanted to invest in but haven’t had a chance to just yet. This might be the year to prioritize public relations for your company. Here’s our advice on how to… Continue reading →

Women-Owned Businesses to Support Today and Everyday

October is National Women’s Small Business Month, a month set aside to celebrate female business owners. 50 years ago, there were less than half a million women-owned businesses in the United States. Today, there are more than 13 million of them. Here are a few Women-Owned Businesses to support today and every day.  Replenish Home… Continue reading →