Our Blog

Giving You a Lead on Lead Times

May 8, 2019 | lora reuther
By: Tabitha Ziegmann Clients will sometimes start a campaign with us and ask if we can get them into top national magazines quickly. Unfortunately the answer is no. But it’s not because we don’t have the right contacts or we won’t work hard – it’s simply because lead times dictate aspects of PR. Media outlets… Continue reading →

Tips For Your First TV Interview

March 18, 2019 | lora reuther
By: Michelle Molison Most entrepreneurs and inventors look forward to the day when their product or business is seen on television. Being on TV can have a major impact on consumer awareness and creating reputable brand awareness. You could potentially reach thousands of viewers with one regional broadcast segment and millions of viewers on a… Continue reading →

Tips and Tools to Improve Your Social Media Reputation

March 8, 2019 | lora reuther
By: Lora Reuther Imagine you own a cheese shop and recently found a Google review that claimed you sold someone moldy cheese and this review has been left to stew for months attracting comments and dislikes. You’re the expert – you understand that bloom on brie is natural and delicious, but there could be more… Continue reading →

5 Tips for Creating an Authentic Influencer Marketing Campaign

January 12, 2019 | lora reuther
By: Lora Reuther Instagram is full of #sponsored posts these days. You see yet another and wonder if the snapshot of your energy-boosting vitamin supplement will really net you a matching boost in follower engagement. Influencer marketing is still a highly-sought-after commodity, with the market value in 2017 estimated to be 1.07 billion and expected… Continue reading →

You’re in the Press – Now What?

April 18, 2018 | admin
By Natalie Hays Few things are more exciting than seeing your brand online, in print, or even better on TV! All of the work and samples have paid off in an ideal feature, but what exactly do you do from there? You aren’t the first business owner to wonder this, but you also shouldn’t sit… Continue reading →

The Showdown: PR vs. Paid Advertising

March 27, 2018 | admin
Study after study has shown that PR is much more cost-effective than advertising. Coverage in one segment on a major network show or in a top-tier publication is equivalent in value to more than a year of a typical PR retainer and out of reach for most businesses. Just ask to see a rate card!… Continue reading →

Family and Friends First – Where Does That Leave Your Business?

March 15, 2018 | natalie hays
By Natalie Hays As you have probably heard, Facebook announced that they are changing the algorithm to show users more of their friends and family instead of new sources or businesses. If that is the case, what does that mean for your business? Understanding Facebook’s algorithm is key to understanding what this change means for… Continue reading →

Holidays and Social Media: The Do’s and Don’ts of Holiday Posting

February 20, 2018 | admin
By Natalie Hays Holidays play a major role in what gets published on social media. But what’s the best way to combine them? It might seem like a no-brainer to tie your brand into any and every holiday, but how is the yield?  Whether it be for Christmas or Fourth of July, it’s essential to… Continue reading →

A TV Producer’s Perspective on PR Pitches

December 6, 2017 | admin
By: Amanda Green TV news and lifestyle shows are filled with experts, hosts, and consumer reporters showcasing amazing products and services. If you think your company deserves airtime, I’m here to tell you the honest and behind-the-scenes truth from someone who has been there. TV producers are inundated with pitches from companies who think their… Continue reading →

Influencers: How Do You Reach Them?

November 13, 2017 | admin
In the ever-growing world of social media, the way we interact and reach potential consumers is changing. Even some primary staples of social media are constantly evolving to adapt to the cultural, technological, and political climate. For instance, “influencers” are a social media marketing technique on the rise. Influencers are becoming an essential part of… Continue reading →

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