Our Blog

Orca Communications Client Spotlight: Spunky Stork

August 16, 2022 | Amanda Green
Welcome to the Orca Communications PR client spotlight. Each month our clients tell you in their own words why they do what they do and provide tips for other growing small brands and businesses.  Spunky Stork hand prints charming and whimsical designs onto soft organic cotton baby bodysuits and toddler/youth tees. The founders are passionate… Continue reading →

Work from home effectively: How we’ve handled 20+ years of business in a remote office

August 12, 2022 | Amanda Green
By Wendy Roberts, VP & Account Supervisor You could say that Orca offered its employees remote work before remote work was cool.  The pandemic of 2020 coupled with technological advances in recent years has changed what it looks like to work in the business world. Covid 19 sent businesses into a tailspin trying to figure… Continue reading →

Orca Communications Announces New “Pod Tier” Service With Small Business Budgets In Mind

August 11, 2022 | lora reuther
As the pivotal holiday sales season approaches, Orca Communications Unlimited, LLC, “America’s PR firm for Inventors and Entrepreneurs,” is rolling out a public relations program designed to place consumer goods in gift guides and product round-ups with digital and broadcast media. The new program, called Pod Tier, capitalizes on the firm’s 20-years of experience representing… Continue reading →

“As Seen On” – Top Press Coverage from July 2022

August 9, 2022 | Amanda Green
Check out our sizzlin’ summer standout placements for this hot group of Orca Communications clients! They may call these the dog days of summer, but there isn’t anything lazy about the coverage our publicists secured in July. From classic press outlets like Town & Country to shoppable links in Cosmopolitan to modern favorite list-building sites… Continue reading →

How to be an excellent client

August 5, 2022 | Amanda Green
Written by: Jennifer LaVoie-Trimble, Publicist Public relations is all about communication. We communicate to journalists, who then communicate to the public. Want to know how to be an excellent client? It is essentially being a good communicator. When you launch a PR campaign, you need to come with enthusiasm and be prepared to follow through… Continue reading →

Traditional PR is still worth your investment

August 2, 2022 | Amanda Green
Written by Allyson McCormley, Senior Public Relations Strategist If we have learned anything in the last two years, it is that relationships and creative storytelling are crucial to growing your business. It’s kind of like looking at the cup and seeing it half full or empty… these challenging times (personally and professionally) could be looked… Continue reading →

GET INTO HOLIDAY GIFT GUIDES: 5 GIFT GUIDE CURATORS TELL US WHAT THEY WANT FROM BRANDS THIS SEASON

July 29, 2022 | Amanda Green
With summer in full swing, brands with giftable or seasonal products should already be turning their attention to the holiday shopping season. In the PR world, this is prime time for pitching brands for inclusion in those coveted holiday gift guides. If you want to know how to get into holiday gift guides, follow these… Continue reading →

Building an Affiliate Program? Check out these 5 Affiliate Platforms

July 26, 2022 | Amanda Green
Affiliate Marketing is increasingly becoming an important element of the PR process. Orca Communications invited affiliate marketing expert & founder of Jump.Shop, Luiggi Pera, to write a guest post to help businesses better understand the different types of affiliate marketing platforms.  July, 2022 | Luiggi Pera Today is likely one of the best times in… Continue reading →

No Power in Numbers: Why nano & micro influencers should be part of your strategy

July 22, 2022 | lora reuther
May we repeat it forever – bigger is better! When it comes to influencers, the adage has always been “The more followers, the better,” but this is no longer entirely the case.  If you’ve been considering influencer campaigns on Instagram or TikTok then you know it’s the glitzy macro and celebrity influencers who will most… Continue reading →

More than a luxury item: 3 ways public relations improves small business

July 19, 2022 | Amanda Green
Small business owners often tell me they view PR as a luxury item. But there is a reason why mega corporations spend millions of dollars on PR campaigns. There’s also a reason why public relations is anticipated to be a $129-billion dollar industry by 2025. Check out these 3 ways public relations improves small business. 1… Continue reading →

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